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Postcard Mailers Copy
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WESA – Western & English Sales Association
AD 1.

VISUAL: OLD WEST PHOTO, TWO GAMBLERS AT
BAR – ONE IN HIS 30s, THE OTHER A PRETEEN.
THE GAMBLER IN HIS 40s IS PULLING A GUN, THE
PRETEEN HAS AN ACE UP HIS SLEEVE.

HEADLINE: "Age & Wisdom Trumps Youth &
Exuberance Every Time"

COPY: The oldest Western apparel trade show
thanks you for 83 years!

LOGO: WESA
AD 2.

VISUAL: CLOSE ON A CROWDED SECTION OF A
SPORTS STADIUM. ‘THANK YOU’ IS WRITTEN
ACROSS THE IMAGE IN 11 LANGUAGES.

HEADLINE: "What Else Can We Say?"

COPY: 2 Shows a Year, 1000s of Exhibitors and
Buyers. Thanks for 83 Great Years!
LOGO: WESA
AD 3.

VISUAL: TOY HORSE WITH POSABLE FIGURE
RIDING THROUGH A LIGHT FOG.

HEADLINE: “Don’t Toy Around”

COPY: “Ride On Over to the Show That Started
in 1922!”

LOGO: WESA
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